Creators make the art. We turn it into ready‑to‑ship products. You—the KOL—bring the story and the sales. It’s a simple split on real value: GMV minus production cost, then the remainder is shared with the creator—leaving you with high commissions on goods you’ll be proud to recommend.

KOL Partnerships

Let’s Co-create Moments Your Audience Will Love.

We partner with creators, KOLs, and influencers across design, lifestyle, tech, fashion, and culture.

Design‑forward products. Zero inventory. High upside.

Dek: Creators make the art. We turn it into ready‑to‑ship products. You—the KOL—bring the story and the sales. It’s a simple split on real value: GMV minus production cost, then the remainder is shared with the creator—leaving you with high commissions on goods you’ll be proud to recommend.

What this partnership actually feels like

Think of iuufu as your product studio on call. The creator brings a visual world—florals that breathe, structures that glow, characters with a quiet pull—and our team turns it into physical sets people use every day: phone cases that feel right in the hand, totes that carry weekends, desk mats that calm a workspace. There’s no inventory for you to hold, no nightmare minimums to negotiate. You pick the pieces that match your audience, we handle development, samples, production, and global shipping, and the store quietly does its work while your content travels. When it clicks, it feels natural: your voice introduces something you’d actually carry; your community recognizes the taste; the products arrive on time and on message.

Why the products convert

Design is the first reason—these aren’t generic blanks with random prints. We pair creator artwork with materials and finishes that suit it: crisp UV on hard shells when line discipline matters, soft‑touch grip when the story is tactile, full‑wrap sublimation when pattern needs to flow over the edges. Sets are built to play well on camera and in real life: a hero case with a clear accent, a quieter tote to steady the palette, a desk mat that makes a desk look finished. Unboxing feels intentional; daily use feels honest. You’re not forcing a sale—you’re curating taste and giving people a way to carry it.

The money, without the fog

We keep the model straightforward because trust pays better than fine print. Each order produces a GMV; from that, we subtract the production cost—the hard, necessary cost of making and shipping the thing. The remainder is shared between you and the creator according to an agreed rate. Because costs are contained and you’re not funding inventory, the effective commission for KOLs is high. If you prefer to see numbers before you commit, we’re happy to share scenario breakdowns (by product, finish, and region) during onboarding, so you know exactly where your margin lives and how to push it higher with mix and pricing.

How a launch comes together

Most partnerships begin with a short brief: who you are, what your audience loves, and which creators or themes you want to lean into. We propose a capsule—two or three anchor designs with smart variants—then ship a sample kit so you can test feel, color, and camera behavior in your real setup. While you shoot, we spin up a clean landing page with your tracking baked in, wire a code if you want one, and make sure fulfillment lanes are pointed at your primary regions. When your content drops, the store is already live. Orders are made on demand, packaged to survive the trip, and tracked end to end. You keep telling the story in your language; we keep the promise behind the scenes.

Attribution you can trust

Links carry UTM parameters; codes map cleanly to your capsule; first‑party analytics give you an honest read on clicks, carts, and conversions. If you’re used to juggling screenshots from three dashboards, this will feel refreshing: one link you can put in bios, stories, pinned posts; one code your audience can remember. We share performance summaries in the cadence you prefer, and we’re happy to iterate based on what your audience proves they want more of—different colorways, a calmer tote, a louder case.

Shipping, support, and the quiet work you don’t want to do

Production is on‑demand and fast, with typical turnarounds of a few business days before dispatch. Parcels are trackable; replacements for defects are handled quickly and with adult language. Your DMs shouldn’t turn into customer support—we make sure they don’t. When a region needs a different lane or a product asks for a finish tweak, we adjust quietly so your content can keep its rhythm.

Who this is for

If your audience trusts your taste, this is built for you. Fashion, tech, lifestyle, art, study‑with‑me, desk setups—design lives in all of these. You don’t need to behave like a storefront; you need to behave like yourself. We’ll make sure the products carry your point of view without asking you to become a supply‑chain manager.

What we ask in return

Clear disclosures where required (#ad, #sponsored), the kind of brand safety you already practice, and a willingness to share what you’re learning so we can adjust quickly. Beyond that, bring your voice and your timing. Tell the story you’d tell if there were no link at all; the link will do its job.

Ready to talk?

Tell us who you are, where your audience lives, and what you want to launch first. We’ll reply with a capsule suggestion, a margin preview, and a realistic schedule for samples and go‑live.

Partner with us: /partners/kol ·
Email: partners@iuufu.com (EN/JP/CN)
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