Made with Creators
A simple idea, carried carefully
We began with a modest conviction: the art you love shouldn’t be trapped on a screen. It should travel into the object you reach for in a train queue, the tote that carries a weekend, the print that quietly finishes a desk. iuufu was built to make that travel honest. Instead of treating products as billboards, we treat them as homes for image and intention—places where a line can keep its backbone and a color can keep its breath. That is why we keep our pace human, design forward, and on‑demand: nothing is over‑made, nothing loses its voice on the way, and each release arrives when it still feels alive.
Our catalogue stays intentionally tight: phone cases that sit right in the hand, canvas totes that don’t ask for special treatment, desk mats that lower the temperature of a workspace, wall prints that remain generous in ordinary light. The difference is not a slogan; it is the countless choices beneath the surface—how a motif clears a camera cut‑out without apology, how a signature lands where a palm won’t rub it bare, how a wrap print turns a corner like it was always meant to. We match artwork to material and method rather than force‑fit recipes: crisp UV when line discipline matters, seamless sublimation when pattern needs to breathe around an edge, soft‑touch when the story is tactile. Sets are styled like outfits—one clear accent, two quiet companions—so taste shows up as balance, not noise.
For creators: a home for your work, not just a shelf
iuufu exists to let artists ship work without abandoning control. You keep ownership of your art; we ask for a limited, non‑exclusive license only to produce, display, and support it on our platform. In return, you get a team that maps files to real templates, proof‑checks color and scale, scans hand‑drawn pieces with respect for paper grain, and edits placements so the idea survives contact with hardware and use. You get a Creator Page that reads like a small magazine, a collection that groups your pieces by the way people actually shop, and a payout rhythm you can count. Our job is to remove friction without removing authorship: to protect the line you drew, the palette you chose, and the tone you meant. For young creators, we go further—certified Youth Level‑5 artists receive a 90% share of profit (after production cost) on their own designs, with guardian consent and numbers a child can understand. It is not a stunt; it is a statement about what we value.
For KOL partners: design‑forward goods, zero inventory, high upside
If your audience trusts your taste, you should not have to become a supply‑chain manager to serve them. With iuufu, the creator brings a visual world, our studio turns it into objects that behave in real life, and you bring the story that helps people choose. The economics are clean: GMV minus production cost leaves a remainder shared between the creator and you according to agreement, which is why effective commissions are meaningfully high. We ship sample kits so you can test feel and camera behavior, build landing pages with tracking that tells the truth (UTMs, codes, first‑party analytics), and route fulfillment to your regions without drama. What you carry to your community is not “merch”; it is curation made tangible—design you would actually use, arriving on time, looking the way it looked under your lights.
For brands and teams: objects that behave, launches that hold
Campaigns and kits deserve things people keep. We translate your brand language into materials and surfaces that act right in a hand, not just on a screen. We proof for the light your audience lives in—office overheads, street shade, studio softboxes—and we recommend on‑demand for long tails, batch runs for date‑certain moments, or a hybrid that de‑risks day one while letting ideas keep breathing. Packaging is quiet and protective, white‑label is available, and global lanes are chosen for recipients rather than convenience. NDAs, embargoes, and asset safety are assumed, not negotiated at the eleventh hour. The goal is simple: to make the few objects that carry your message every day, not only on launch day.
How we work (creator‑first, on‑demand, detail‑obsessed)
A piece begins in line and arrives in color. We anchor composition with real templates, measure placements like tailors, and choose processes that let image and surface agree. When we say on‑demand, we mean production starts after you order; freshness replaces overstock, and quality control stays intimate because runs are small. We print for longer use, tune finishes to age with grace, and avoid packaging theater. We would rather ship fewer things that belong than more things that shout.
Aesthetics as a daily practice
Beauty, for us, is not a filter—it is proportion, restraint, and rhythm. We spend unglamorous time where it counts: value checking in grayscale before chasing color; softening an edge that wants to shout; letting negative space do work so a motif doesn’t have to. In sets we think like editors: the case may speak, the tote steadies the palette, the mat settles the field. When a room feels calmer or a desk feels finished, aesthetics has done its job. We pursue that outcome not with slogans but with craft.
Tools can help with speed—cleanup, upscale, variant checks—but curation stays human. Designers decide palette, scale, and restraint; rights and attribution are non‑negotiable; unlicensed characters and borrowed likenesses don’t ship. We like automation when it protects quality and time; we refuse it when it erases intent. The balance is deliberate, and the result is work that still feels made by someone, not something.
On‑demand eliminates the sad warehouse of things nobody needed; shipping still emits. We are candid about both. By designing for longer use, specifying durable prints and finishes, optimizing lanes, and avoiding wasteful packaging, we move the needle in the ways that are ours to move. When a claim is worth making, we make it because the practice already exists. When there’s a trade‑off, we say so.
Start here
If you’re here to shop, begin with the Lookbook—designer‑styled sets that behave in real rooms. If you’re an artist, apply and show us what you’re building; we’ll bring the templates and patience, you bring the idea. If you’re a KOL or a brand, tell us what you want people to carry—we’ll answer with a capsule, a schedule, and numbers you can plan on. We work in EN / JP / CN and try to reply within 1–2 business days. The rest is already on the table.
