We built iuufu so creator artwork doesn’t sit in a warehouse—it becomes something you can use every day. Here’s how we turn pixels into products without overstock, while keeping creators’ rights front and center.
TL;DR
- Creator‑first: Artists keep ownership; we license only what’s needed to make and market.
- On‑demand: No inventory by default; we produce after you order, reducing waste.
- Quality in, quality out: Designer review + template system + print QA.
- Global delivery: Reliable carriers, tracked shipments, simple support.
Why on‑demand?
Traditional merchandising often guesses demand, prints too much, and stores the rest. On‑demand flips that: we create after you click “buy,” so you get fresher designs and the planet gets less overproduction. It also lets us run smaller, bolder drops—no minimums needed for creativity.
Step‑by‑step: from art to your doorstep
1) Art intake & rights check
- Creators submit portfolios or apply via /apply.
- We confirm they own or control the rights (and likeness releases if needed).
- A lightweight license lets iuufu produce, display, and promote selected works.
2) Template mapping (fit first)
- We map each design to product templates (phone cases, totes, desk mats, wall prints).
- Specs we enforce: 300 DPI at print size, sRGB color, bleed & safe area, clean edges.
- We generate variants (crop/scale) while preserving the artist’s intent.
3) Designer QA (taste + clarity)
- Our team stress‑tests color, scale, and placement for real‑world use.
- Accessibility checks: descriptive alt text; readable contrast on text‑bearing designs.
- If a design isn’t ready, it goes back to the creator with notes—not the shredder.
4) Mockups & storytelling
- We create accurate mockups and short descriptions that explain the story and use.
- SEO basics: meaningful titles, device tags, and structured product data.
5) Listing & discovery
- Items appear in creator pages and themed collections (e.g., /pages/lookbook).
- Filters (device, material, color) keep browsing fast and intuitive.
6) Production (when you order)
- Made to order with methods suited to each substrate (e.g., UV print, sublimation).
- Spot checks for color fidelity and surface finish.
- Packaging: protective sleeves, recyclable outers where available.
7) Shipping, tracking, support
- Regional production where possible to cut time and miles.
- Real‑time tracking, self‑serve returns where eligible, human support when you need it.
What creators keep (and how they earn)
- Ownership: The art remains the creator’s.
- License: Non‑exclusive, limited to production/marketing on iuufu.
- Payouts: Transparent statements and scheduled payouts via the Creator Portal (/creator-portal).
- Control: Creators can request delists or pauses with reasonable notice.
What customers get
- Fresh design, less waste—no clearance bins, more living rooms.
- Consistent quality: a template system and checks that protect color and detail.
- Clear choice: materials, finishes, and device fit explained up front.
What we’re still improving
- Shipping footprint: on‑demand reduces overstock, but shipping still emits. We’re piloting smarter lanes and packaging.
- Third‑party widgets: we push vendors toward accessible, keyboard‑friendly components.
